PROMOTE & EXPOSE
A. “SELL THE SELLERS”
1. Area Caravan (every Wednesday)
2. Feature your property in the Real Estate Exchange reaching 200 agents in the Avalon/Stone Harbor area
3. Open House
4. Phone contact with top agents
5. Multiple Listing Service
B. “ALERT THE NEIGHBORS”
1. Postcards
2. Calls when appropriate
3. Flyers/letters
C. “ALERT THE BUYER”
1. “Target the Hot Ones”
- Computer searches
- Phone Calls
- Postcards
- Faxes
2. “Blanketing All Others”
- Hot properties sheet (1500 bi-monthly)
- Featured Properties booklet (7,000 quarterly)
- Selected property sheets to owners/tenants (14,000 yearly)
3. “Advertising to Reach the Unknown”
- Philadelphia Inquirer
- Internet
- Sale Sign
- The Real Estate Guide
- The Real Estate Book
- Marquee
STAY IN TOUCH & GET IT DONE
A. “COMMUNICATE”
1. Quarterly Market Update with detailed analysis of properties in your price range
2. Bi-Monthly “Shore Connections” newsletter
3. Periodic telephone updates on activity and market conditions
B. “MAKE IT HAPPEN”
1. Present all agreements to you via mail, fax, email or in person
2. Total commitment to successfully negotiating the best possible agreement on your behalf. Provide you with all the information necessary to weigh your options and make an informed decision. Explore creative ways of accomplishing your goals.
C. “DETAILS & LOGISTICS”
1. Facilitate closing by handling all details relating to your transaction and coordinating with title company, attorneys, lender and insurance agency to provide a smooth process
2. Attend closing on your behalf and make sure you get your check
MARKETING PLAN
I am committed to offer the highest standards of professional service to all my customers. To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following will be completed.
- Prepare CMA to establish fair market value
- Prepare and sign listing contract
- Send listing contract to MLS board
- Place “For Sale” sign on property
- Place lockbox on property, if needed
- Notify All Agents in Avalon & Stone Harbor of this new listing
- Schedule property for Office Caravan
- Mail “Just Listed” flyers/postcards to neighborhood
- Hold a Realtors Open House
- Phone all potential buyers with details of listing
- Hold Open Houses
- Arrange showings for other agents
- Arrange for a Virtual Tour
- Have a color brochure available to prospective buyers
- Contact you regularly with verbal progress reports
- Advertise this new listing on my website and the office website
- Advertise in the Real Estate Guide
- Advertise in local papers
- Review marketing activities with owner
- Pre-qualify potential buyers (if needed)
- Present and discuss all offers on property with owner
- Negotiate the transaction with other agent
- Finalize the closing
